Ep 129: Kalev Kärpuk

Written By Janis Zeps
 

“Our numbers seemed too good to be true”. Gamification expert reveals how to increase user engagement and marketing ROI in B2C and B2B + principles & myths of game design

Kalev Kärpuk is the CEO and Cofounder of Adact.me - a marketing gamification platform. Kalev has been in gamification for more than 10 years and is the perfect person to talk about engaging users, applied gamification, selling to fortune500 companies and more.

In this episode we talk about:

  • The role and impact of gamification

  • Onboarding and employee engagement through gamification

  • Measuring the effectiveness of gamified marketing campaigns

  • How to use gamification for B2B businesses

  • Selling to big name companies

  • Brand awareness and marketing metrics

Support for this episode comes from Nexpay > https://paynexpay.com/

 Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA 

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Janis Zeps
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