Ep 197: Ada Mockute Jaime

800M Downloads, $100M Revenue: How a Bootstrapped Lithuanian Game Studio Won Big — Lessons in Gamification, A/B Testing & Standing Out in Hyper-Competitive Market

Ada Mockutė Jaime is the Chief Marketing Officer at Nordcurrent, the largest game developer and publisher from the Baltics. With over 800 million game downloads worldwide and a portfolio of hit mobile titles like Cooking Fever and Airplane Chefs, Nordcurrent has become a global gaming powerhouse—all while remaining completely bootstrapped.

On this episode we talk about:

How Nordcurrent scaled into a global gaming giant without any external funding, driven by adaptability and long-term thinking.
What goes into launching a mobile game, from market research to year-long development and brutal early-stage testing.
How Nordcurrent uses TikTok, player feedback, and grassroots engagement to fuel virality and loyalty.
Ada’s take on why most non-gaming apps miss the mark with gamification and what truly makes engagement work.
The business model behind mobile games, balancing in-app purchases, ad revenue, and player churn.
Lessons other businesses can take from gaming: A/B testing culture, creative iteration, and building around user psychology.