Ep 48: Timmu Tõke
Building products for the Metaverse, partnering with global brands, Zuckerberg’s bets and opportunities of decentralized world (-s)
Timmu Tõke is the CEO and Co-Founder of Ready Player Me - the cross-game avatar platform for the metaverse. Timmu has been working on 3D design, virtual reality and the metaverse for more than 8 years becoming a true pioneer in avatars for the metaverse, a space that exploded in 2021.
In this episode we talk all things metaverse, the unique positioning of Ready Player Me in it. We also talk about user experience, business models, global brands and opportunities in the metaverse. Finally we talk centralised vs. decentralised approaches to the metaverse and the current and potential role of Meta.
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The topics covered in this episode (with Timestamps)
🔈 [02:50] - INTRODUCTION AND THE METAVERSE
Creating transferable avatars across 1000s of metaverse worlds
Getting married on the metaverse
How people choose what to look like on the metaverse
Accessibility of the metaverse
Connectivity of the gaming world
What skills do you need to build something on the metaverse
🔈 [12:25] - META AND ZUCK’S INFLUENCE ON THE METAVERSE ADOPTION
Trying to be THE metaverse
Closed vs. open metaverse
Winning the hardware game
🔈 [14:25] - ON USER EXPERIENCE IN THE METAVERSE
Increasing importance of immersive devices (AR/VR)
Building open worlds for interconnectivity
Connecting different games and different blockchains - the challenge
🔈 [17:00] - ON THE BUSINESS USE CASES OF THE METAVERSE
Buying digital items for your avatar and using across games
Productivity and meetings apps as a big market
Running virtual education activities
The value of VR business meetings
🔈 [20:35] - THE ORIGINS AND BUSINESS MODEL OF READY PLAYER ME
Starting from hardware and 3D printing
Business model of Readyplayer.me
Pay to win vs. pay to flex
Social aspect of gaming for the kids
🔈 [27:40] - GETTING DEALS WITH GLOBAL BRANDS AND SCALING
Being overwhelmed with demand
Focus on onboarding developers
Early to the game
The more self-service the better
Working with blockchain projects
Making a difficult problem simple
🔈 [31:20] - ON MAINTAINING EDGE OVER COMPETITORS
Years of practical experience
High network effect
Open platforms
Owning the end-user
🔈 [36:30] - BRANDS TO FOLLOW AND OPPORTUNITIES IN THE METAVERSE
Nike+Artifact
Adidas
People are building metaverse from anywhere - decentralization
Meta and who will win the platform race
To reach out to Timmu use: Linkedin
Website: https://readyplayer.me/
Support for this episode comes from Nexpay > https://paynexpay.com/
Support for this episode comes from Venetor > https://www.venetor.co/
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The full interview with Timmu is available NOW on Apple Podcasts, Spotify, and Google Podcasts