Ep 26: Juan Borras
on how good eCommerce sites stand out, the importance of post-sales experience, engineering actual spaceships & reverse trend of working from.. office
Juan Borras is the Founder and CEO of Outvio, an Estonian startup whose mission is helping eCommerce improve the shipping experience. Outvio raised $2.5m just now to expand their product across Europe. An engineer by training with experience from the European Space Agency as well as having started several businesses, Juan now leads Outvio on a rapid growth path towards being a household name in the eCommerce tools space
We talk about the shipping experience and how it can make or break an eCommerce product in conjunction with customer loyalty and lifetime value. We also take an engineer's perspective on starting and running a company as well as talk about different strategies and tools for effective team management and productivity
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The topics covered in this episode (with Timestamps)
π [02:00] Introduction and the origins of Outvio
What Outvio does
The issues online stores have with shipping
Details of selling on Amazon
Importance of the shipment UX
Returns as a key part of eCommerce
π [25:20] Customer loyalty and lifetime value
Best UX practices in eCommerce
Personalization of the shopping experience
Lifetime value
Standing out in eCommerce
Maximizing sales through good UI/UX
π [35:30] Entrepreneurship & engineering
Engineering for European Space Agency
Challenging the impossible
Serial entrepreneurship
Nature of an engineer
How hiring works at Outvio
Office vs. remote
π [52:15] Productivity and team management
Main productivity tool - be at the office
Practical tools for productivity and work organization
Sales management
Plans going forward
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