Ep 153: Tuomo Laine

“Sustainability is already profitable”, people recognise & hate greenwashing + did Nokia Snake kickstart the Finnish startup success?

Tuomo Laine is the Co-founder and Managing director of Twice Commerce. He brings his expertise in digital service design and his commitment to the circular economy to the ecommerce tech industry.

Having taught at Aalto University and being a part of the Unreasonable Fellows, Tuomo is dedicated to making e-commerce both more sustainable and lucrative by leveraging circular economy principles.

On this episode we talk about:

Strategies for businesses to adopt sustainable practices effectively
The significance of simplicity in building and scaling platform businesses
The current state and consumer demand for sustainability
The gap between consumers' sustainability intentions and their purchasing behaviors
Challenges and opportunities in marketing sustainable products
The role and impact of refurbished products in the market